The latest film from Patagonia “Artifishal” Asks Have We Reached the End of Wild? The film got its start when Patagonia founder Yvon Chouinard wanted to make a film about the arrogance of humankind. The film uses salmon as a lens to tell a larger story about wilderness. The film’s director, Josh Murphy, says “it’s about how we keep trying to control nature rather than allowing it to do what it does.”

Link below to hear Josh Murphy in discussion with Lawrence Gunther on this episode of Blue Fish Radio:

For more about the film or to book a screening follow the below link: https://www.patagonia.com/artifishal.html