San Francisco’s Aquarium of the Bay has transitioned from a for-profit organization to a leading non-profit group responsible for bringing key stakeholders together in the interest of educating and empowering citizens. Informal science education now drives everything the Aquarium does, including connecting visitors to the many different species of sharks that make San Francisco Bay home. Mostly though, the Aquarium is educating kids to become strong stewards of San Francisco Bay’s marine ecosystem.